Introduction: When it comes to performance, especially advertising, digital marketing also incorporates strategic thinking, creativity, and considering several other factors. Smart Bidding is a Google-developed technology which combines real-time auctioning of advertisement spaces. it is based on the use of machine learning algorithms for the management of advertisingate business processes. Smart Bidding has several forms each pursing separate goals. One of the goals is to utilize the advertising budget of the client in an optimum manner. But above everything else, how can you make Smart Bidding techniques really work for you? In this blog, we shall look into the various Smart Bidding techniques, the advantages of each, and how best to employ them. The Negative Side of Smart Bidding: Smart Bidding refers to the sophisticated bidding approaches made available through Google Ads to aid advertisers reach their goals in specific situations. Each member, who goes through the ad auction proc...